Course
Welcome to The Modern Car Salesman the ultimate blueprint for thriving in today’s fast-changing automotive market. This isn’t the old-school, pushy sales playbook. This is a proven, people-first approach designed for the digital age where relationships, trust, and strategy drive more sales than pressure ever could.
In this course, you’ll learn how to:
Master the sales conversation from greeting to closing without sounding “salesy.”
Leverage modern tools like social media, video walkarounds, and CRM systems to attract more leads.
Build lasting relationships that create repeat business and referrals year after year.
Overcome objections with confidence so price never becomes your biggest barrier.
Adapt your sales style to both luxury and everyday vehicle buyers.
Led by top-performing automotive sales expert Henley Germain, this program blends real-world experience, practical techniques, and the psychology of buying to help you stand out from the competition. You’ll gain actionable skills you can use on the showroom floor immediately no fluff, no outdated tactics.
By the end, you won’t just be selling cars you’ll be building a reputation, creating trust, and positioning yourself as the go-to expert in your market.
COMING SOON
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The New Buyer's Mindset
Information Overload – Buyers have access to online reviews, dealer inventory, and market prices at their fingertips.
Skepticism – Many arrive expecting upsells, hidden fees, or pressure tactics.
Experience First – They value trust, convenience, and speed over flashy pitches.
Key Insight: You’re not just selling a car—you’re selling confidence.
COMING SOON
Information Overload – Buyers have access to online reviews, dealer inventory, and market prices at their fingertips.
Skepticism – Many arrive expecting upsells, hidden fees, or pressure tactics.
Experience First – They value trust, convenience, and speed over flashy pitches.
Key Insight: You’re not just selling a car—you’re selling confidence.
COMING SOON
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Building Digital Trust Before They Arrive
Social Media Presence – Post inventory walkarounds, quick tips, and behind-the-scenes content.
Video Introductions – Send a personalized “welcome” video when a lead comes in.
Reviews & Testimonials – Showcase happy customers on your Google Business page and Facebook.
COMING SOON
Social Media Presence – Post inventory walkarounds, quick tips, and behind-the-scenes content.
Video Introductions – Send a personalized “welcome” video when a lead comes in.
Reviews & Testimonials – Showcase happy customers on your Google Business page and Facebook.
COMING SOON
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Introducing your instructor
Henley V. Germain is a seasoned automotive sales professional with over 15 years of hands-on experience in both luxury and mainstream dealerships. Throughout his career, he has consistently ranked in the top tier as a sales consultant, closing and building a loyal customer base that spans generations.
But Henley isn’t just a salesman he’s a strategist, mentor, and innovator. His approach blends time-tested sales fundamentals with modern tools like social media marketing, CRM automation, and data-driven customer engagement. He believes that today’s car salesman isn’t just selling a car they’re creating an experience that earns trust, builds relationships, and drives repeat business.
In The Modern Car Salesman program, Henley brings his proven techniques, insider industry knowledge, and passion for teaching to help you succeed in today’s competitive market. Whether you’re brand-new to the showroom floor or an experienced seller looking to level up in today’s technology, you’ll learn how to adapt, connect, and close with confidence.
DealerRater Reviews (Google- visible)
"We met Henley there..." — (Date not listed)
“He got us the best deal possible with a car that was beyond our expectations for the cost. Igor and Mike … were very professional and explained everything…”
Yelp+7Cars.com+7Cars.com+7"Wonderful car buying experience!" — January 17, 2018 (by Dnobes)
“Best car buying experience to date… Henley was very knowledgeable about the car we wanted and worked with us to make the deal happen...”
Cars.com"My new JX 35" — April 22, 2017 (by Angie)
“He made sure I got what I requested. He was very honest and upfront. The finance team was awesome … they made sure I was comfortable.”
Harte Auto Group+6Cars.com+6Cars.com+6"My QX 50" — May 15, 2017 (by Louise)
“Henley’s expertise and proficiency … was better than the first time … I recommend Henley and the entire staff…”
FAQs
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1. Who is The Modern Car Salesman course for?
This course is designed for both new and experienced automotive sales professionals who want to master today’s selling environment. Whether you’re just starting or looking to level up, you’ll learn proven techniques to boost your sales and customer retention.
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2. What will I learn in the course?
You’ll gain practical skills in lead generation, social media marketing, customer relationship management (CRM), persuasive communication, closing strategies, and building long-term client loyalty.
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3. How long does it take to complete the course?
Most students complete the program in 2–4 weeks at their own pace. However, you can revisit the lessons anytime, making it easy to refresh your skills or dive deeper into specific topics.
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4. Do I need previous sales experience?
No. The course starts with fundamentals and builds up to advanced strategies. Beginners will gain confidence quickly, while seasoned salespeople will sharpen and modernize their skills.
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5. Will this work for luxury or regular car sales?
Absolutely. The strategies in The Modern Car Salesman are adaptable to any dealership environment whether you sell entry-level vehicles or high-end luxury models.